In the Toolkit --

Introduction

  • Guide to the Toolkit
  • Leagues in Action
  • I. Choosing a Role for Your League

    II. Grassroots Action Priorities

  • Climate Action
  • Price on Carbon
  • Our Children's Trust
  • Energy Efficient Buildings
  • Renewable Energy
  • Adapting to Climate Change
  • III. Basics of Climate Change

    IV. Engaging Individuals

  • Communicating About Climate Change
  • Preparing for a Meeting on Climate Change
  • Engaging Groups in Your Community
  • V. Promoting Public Policy

  • Community Action Models
  • Organizing For Community Action
  • Tips for Building Grassroots Support
  • League Action on Climate Change
  • International Action
  • VI. Resources

    PRESS RELEASES AND MEDIA ADVISORIES

    Press Releases and Media Advisories are similar methods to get out information about what your League is doing. Both provide succinct and pertinent information about your event or issue in an easy-to-read format.

    Always make your most important point at the top. Reporters may read only the first paragraph before deciding if it's worth it to give you call or include your League in a story.

    Include a good quote. Why should they care? How does this relate to other issues affecting the community?

    Keep things short. All information should fit on one page.

    Media Advisories are an effective way of encouraging media to attend your event. Unlike a press release, which includes background information and quotes, a media advisory just provides the Who, What, Where, When, Why of the event.

    Contact information is absolutely vital on any materials you send to the press. Include your phone number, email address and web address, especially if you're sending materials electronically.

    Do not send press materials as attachments; instead, paste everything right into the body of the email.

    While it may seem important to get the release out to as many media outlets as possible, a great deal of importance is placed on providing a personal touch. Taking the time to write a quick personal note to reporters, especially if you've seen them writing on your League's issues or have met them in the past, makes a huge difference.

    A word on timing: Members of the press often set their calendars at the last minute. Even if you send the release out a week ahead of time, be sure to follow-up the day before the event to remind them. Even then, they may not commit -- but this is very normal.

    Call at the right time. Most reporters have story deadlines of 3 or 4 pm, so calling in the mid-morning is usually best. In a follow-up call, you just want to reiterate why it's important that they attend your event. Keep it short and friendly, and offer to resend the information.